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Ep 66 – Jon Tilley – Real Amazon Data for Research & Optimization

ZonGuru CEO Jon Tilley joins us today to delve into the depths of the Amazon data stores need to grow their Amazon business, and how to properly implement it to maximize results. Many sellers ignore this data, and as a result, their business suffers. Or perhaps they are doing well, but could be doing amazing with proper knowledge of data application. Tune in today to discover the powerful business-boosting methods you might be missing in your store! 1:36 – How has Amazon evolved over the last 5 years? 4:23 – Has Amazon become too competitive to even try anymore? 5:59 – How Jon uses data to get an edge on the competition 9:50 – Strategies for bringing unique products onto the Amazon marketplace 12:49 – Tips for identifying profitable niche markets 17:10 – Data points many sellers neglect, but shouldn’t 25:01 – Real data points available through the API 26:07 – Using data to optimize Amazon listings 28:58 – Keyword placement methods 34:11 – The rest of the listing 39:15 – Metrics to monitor to boost your Amazon sales 42:17 – Where to find Jon online Links/resources ZonGuru – https://zonguru.com/ Email Jon – Jon@zonguru.com 2020 Perfect Product Vision webseries – https://2020.zonguru.com/watch-video-three ZonGuru Facebook page – https://www.facebook.com/zonguru/ ZonGuru Instagram – https://www.instagram.com/zonguru/?hl=en ZonGuru Youtube – https://www.youtube.com/channel/UCMFKz4QVV5JrXZ2YoyLVfLw

Ep 65 – John Li – Amazon Shopper Surveys to Maximize Conversions

Amazon listing optimization expert and founder of PickFU John Li joins us today on Actualize Freedom. In this episode, John elucidates the importance of split testing in regards to your ecommerce store’s optimization process. We’ll get into the hard details regarding split testing, how to implement it properly and how you can derive the most value out of your feedback. 0:49 – What was John’s first business? 2:14 – A pivotal failure 3:14 – Why John chose to have and keep his cofounder 4:41 – Why John created PickFU 6:39 – Primary use cases for PickFU in ecommerce 11:39 –  2nd and 3rd most important aspects of an Amazon listing 13:11 – Brand testing 15:51 – How John gets use out of PickFU for his own business 18:08 – Future plans for PickFU 21:55 – Where to begin optimizing your listings 23:36 – Where to find John online Links/Resources Exclusive Actualize Freedom coupon for PickFU – pickfu.com/actualizefreedom John’s email – john@pickfu.com

Ep 64 – Scott Needham – $350 Million Sold on Amazon

Many Amazon sellers disregard the option to implement coupons into their sales strategy as they believe there are better, more auspicious ways to land more conversions. Scott Needham is here with us today to shine a light on the unique opportunities Amazon coupons can offer. If you feel like your Amazon store needs a boost in conversations Scott is the man to heed! 1:00 – Fundamentals of Amazon coupons 4:36 – Where and when to offer coupons 7:19 – Practical amount to discount your products 11:03 – Insuring profitability when offering discounts 19:44 – Factoring for the ebb and flow of income 22:30 – Automation: Deciding what to hire for and what to create or purchase software for 30:35 – Simple and effective methods to implement automation to your business processes 34:23 – Where to find Scott online Links/resources Scott’s Instagram – https://www.instagram.com/smartestseller/?hl=en Scott’s podcast – https://player.fm/series/the-smartest-amazon-seller Zapier – https://zapier.com/ Phrase Express – https://www.phraseexpress.com/

Ep 63 – Rick Cesari – $1B Brand Video Marketing Strategy

Video marketing can be a minefield, especially for newcomers. Without knowledge of what to shoot for, you can deplete your bankroll real fast with botched video advertisement implementation. Video marketing expert Rick Cesari joins us today to help us defuse some of those mines commonly stumbled onto in the field. 1:28 – Video’s position in advertising today 4:32 – Specifics of Content Samurai 5:41 – What type of videos should Amazon sellers be focusing to practically promote their business? 8:21 – The importance of text captions 12:28 – Creating video content with a specific objective 21.24 – Tips for making videos more engaging 26:23 – Good books and resources to solidify your marketing fundamentals 31:17 – Methods for getting more value out of one video 32:59 – Best platform (after Amazon) to focus on video marketing for 36:11 – Rick’s new book, Video Persuasion Links/Resources: Do you want to learn more about how video marketing can work for you? You can check it out here – https://rickcesari.com/actualizefreedom/ Video Persuasion book – https://www.amazon.com/Video-Persuasion-Everything-Effective-Testimonial/dp/0578500469 Content Samurai – https://www.contentsamurai.com/

Amazon Wholesale Products to Sell for Profit – Dan Meadors Full Strategy 2020 – Actualize Freedom Podcast

Selling wholesale on amazon is a much simpler model than private label, so many Amazon sellers are adding to their arsenal. Dan Meadors has sold more than $10 million online, but it took him years of trial and error to figure out which products to sell on Amazon. After trying what the Amazon wholesale gurus were teaching with little success, he started seeing success with the opposite! After he found the wholesale formula he began systematizing and hiring so he could find new wholesale products to sell on Amazon and create relationships with brands to sell their products long term. In this Actualize Freedom Podcast interview, host Danny Carlson dives into the world of amazon wholesale products, which wholesale items to sell on Amazon, and what kind of strategy you need for Amazon wholesale strategy in 2020. Dan’s Links: Wholesale Formula Webinar https://fg282.isrefer.com/go/wshop/dannykenjisystems/ Show Notes 1:06 – How Dan was forced to start his business 17:03 – Providing potential clients value before they commit 21:28 – How Dan learned to systematize his business 25:26 Dan’s day to day activity in his business 26:55 – What you need to get started in wholesale 31:14 – Profit margins a wholesaler should be looking for in a wholesale product 32:41 – Finding the right products for wholesaling and creating relationships with suppliers 37:55 – Where to find Dan online Links/resources Dan’s website – http://thewholesaleformula.com Special page for Actualize Freedom audience – http://thewholesaleformula.com/actualizefreedom/

Ep 61 – Steven Black – Amazon Marketing Secrets 2019

Today we interview Steven Black, a seasoned Amazon guru with a different perspective than most experts out there today. Steven tells us all about how he gets so much done, the methods he employs to achieve success and where he finds all the time to do it all. This one is absolutely jammed with gold nuggets, so be sure to tune in! 1:53 – Time management 9:13 – Aspect of marketing most people ignore that they shouldn’t 11:44 – Growing an audience 19:52 – How to begin growing your audience 32:29 – Facilitating a successful product launch on Amazon 39:18 – Advice for people who feel overwhelmed by all the steps one needs to take to achieve success on amazon 44:44 – Where to find Steven online Links/Resources Unstoppable FBA webpage – http://unstoppablefba.com/ Unstoppable FBA Facebook group – https://www.facebook.com/UnstoppableAMZ/ Steven’s official Facebook page – https://www.facebook.com/officialstevenblack Clockwork book – https://clockwork.life/

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