Jeremy Sherk, CEO of Nested Naturals shares his view on entrepreneurship, how Nested Naturals started, the culture he created for his team, and personal development stuffs.

Time-Stamped Show Notes:
• 01:58 – Jeremy is on extreme sports and relates it to his business.
• 04:18 – Started as a digital nomad to CEO of his own company.
• 08:50 – How Nested Naturals started..
• 12:50 – Autonomy and freedom in Nested Naturals and the importance of culture.
• 16:07 – Unlimited vacation policy, work environment, etc. at Nested Naturals.
• 22:02 – What Jeremy thinks of launching new products vs. optimizing it.
• 25:10 – Personal development talks.
• 34:19 – Jeremy message to fellow entrepreneurs.

Resources from This Interview:
Nested Naturals
Brian Moran
Tim Ferriss
Jeremy Sherk’s YouTube Channel

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Full Transcript of The Episode

[00:00:53] All right guys this is Actualize Freedom podcasts. I’m your host, Danny Carlson, and today I have a really special guest that I’m super excited to interview. He is Jeremy Sherk, CEO and co-founder of N ested Naturals which is they’ve been doing over 10 million dollars a year on Amazon. They have a team, actually only a couple blocks away from where we are right now, in an office more than 15 people. How many people you’re at now?

[00:01:18] You know people keep asking me and I lose count because we’ve got two more starting next week. I think it’s an 18ish. 17 or 18. It’s definitely more than 15 at this point.

[00:01:28] Yeah. Either case a lot of people so I am super super excited for this interview so let’s just dive right into it. One thing that I find really interesting about you as well is that you’re into a lot of extreme sports like snowboarding and surfing and that kind of stuff. And being someone who grew up with extreme sports myself as well, I think that extreme sports is really helping business and being an entrepreneur and like helping you take action and take risks like what do you think about that?

[00:01:58] That’s an interesting take. I’ve been looked at it that way. I grew up snowboarding. I mean I lived in Worcester for a few years when I first came out to British Columbia from Ontario. I actually surfed for the first time last September but I fell in love with it. I got bit by the surfing bug. So they say. And just like just a month in Panama then I was in Mexico then I was back in Costa Rica. But for me what it does is it really balances me out from like the grind being you know at the computer. I love living in big cities. I love the energy of being in a city. But getting that sort of contrast and just being in the ocean and just immersed by nature while at the same time attempting to master something it really definitely invigorates outside of me as an entrepreneur of just mastery and like achievement and conquering something. I found that surfing really activates all of those things in the end. I thought about it why do I love it so much. I think that’s why. It’s all those things together. But as far as my entrepreneurial drive, it’s definitely an outlet for that. I would say for sure.

[00:03:03] No doubt there. Do you find you’re in the same kind of flow state when you’re making some awesome business deal or something like that as you are when you’re surfing your snowboarding?

[00:03:11] Absolutely absolutely. And surfing immediately takes me into flow state. Like I find I can’t not be in flow state when surfing. So yeah there’s definitely a similarity there.

[00:03:24] Yeah I mean your body you have to survive right? It’s not like I you know maybe I’ll just stay on this wave and not die. No. You’re going to save yourself, right?

[00:03:34] Like the adrenaline is peaked automatically. The waves are coming in your time you know it’s just it’s an unbelievable experience.

[00:03:40] Yeah I’m a little bit jealous. So I am going to have to go on my next surf trip pretty soon here. So you actually got started your entrepreneurial journey over in southeast Asia just doing that the whole digital nomad thing. Right. And from my understanding like you were successful at that and you had kind of you know to achieve the goal of your own remote entrepreneur digital nomad. But you found that that wasn’t actually what you wanted and look at you now. So like how do you make the transition from someone who’s doing that, the laptop lifestyle, to now CEO of a 18-employee company. Yeah.

[00:04:18] Great question. I mean just for some backstory to that. I first kind of broke away from a job to doing my own thing. That was in 2003-2004. I went to an Internet marketing sort of seminar. Corey Rudl was speaking. He’s like this you know old school sort of online guru. He actually passed away driving his Porsche. He was racing his Porsche in California. That was years ago though but he really inspired me. Cory when he was on stage and talking about freedom and the power of the Internet and making money. This was a totally new concept to me. I was like 20 years old and from that point it was a journey over those next I guess 8 years of many ups and downs you know in the trenches doing like Internet, eBook, how to make money online stuff, how to video stuff. And there was a lot of ups and downs or disappointments, a lot of hard lessons. And the whole reason I did that though, the reason I got into that was really that freedom and being in control of my schedule, being in control of my life. So I finally, when 2012 rolled around, was able to go to Thailand and live that dream and fulfill that dream of The 4-Hour Workweek which is a book I had read after obviously when that came out a bit later in the mid 2000s and really inspired me as well. But yeah it was interesting because in Thailand, I have a lot of mixed emotions around that time and experience. Amazing experience. I love Thailand. I’m probably going back this fall. It’s a place I love to visit. But I realize my objective in going there and really that goal of just an escape or like when I achieve that my life will be complete and I’ll just be able to you know peace out, you know. Yeah I’ve achieved the dream, right?. Like that’s it. But it wasn’t. There was definitely emptiness there and it was a hard lesson for me to learn. It’s a lesson I don’t have regrets in going down that path. But you bring it out. You’ve probably seen my Bangkok video but yeah that transition of like why am I so empty? Why am I living in paradise? Living in dream so to speak not having to work out much. Why am I empty and going into myself and asking myself that question and just exploring that, I realized I wanted to surround, I was neglecting good friends, good people around me and also worked what I was passionate about. And once I came to that realization, it led me into the company and I’m running now Nested Naturals with my co-founder and that Nested Naturals in and of itself you know, I’m really excited about that business of what we’re what we’re doing. But in hindsight looking at it, I kind of pieced those things together that were missing that I felt like I really need it for true fulfillment which is surrounding myself with like-minded people and doing work that I was inspired by and passionate about and really adding value into the world. Really contributing not just extracting and how much my bank account can benefit with. How can I actually help others in the world.

[00:07:24] Yeah that’s so powerful. I can definitely relate to what you’re saying about you know you work so hard to achieve this goal and all this freedom and then it just wasn’t what you thought it would be, right? Like in my experience, I used to be super into downhill skateboard racing and my first company actually was a media production company.

[00:07:43] You know skateboard racing? I didn’t even know that existed.

[00:07:46] Totally. Yeah you just stand on you know long board or skateboard and there are four people go down and just race each other down the hill. And the first the top two advance right. So super into that. But my big goal for years was to just make a full time income just making longboard videos and traveling around the world. And I worked so hard to that for so many years and then I finally achieved it. I realized the exact same thing as you as like wow this is not what I thought it would be. You know it just feels like another job. It’s just like..

[00:08:14] Wasn’t complete. There was still like something there was emptiness to it to some degree.

[00:08:19] No absolutely. So yeah I think that’s really great that you’re bringing that up. So it means one thing to you, It’s one thing to realize that and then go start a supplement company. But then it’s another to you to go have a big company like you have now. So what I’m wondering is how intentional was that. Did you start that company being like I want to grow into a 10 million dollar company with all these employees and all this awesome stuff that I’m doing. Or was it more like oh hey this happened so now let’s open up an opportunity and just following that ___.

[00:08:50] I think how it started, Danny, was I was actually not in Thailand at the time. I was back home visiting for a few months and this is after I’ve met Brian Moran who you know. I met Brian in Thailand and awesome dude as you know, super inspiring guy. And I started hearing just you know entrepreneurial circles like Amazon and how you can put products on Amazon and start a business that way. And I was in the midst of something. I was back home visiting but I was still in my era of Thailand and I was looking for something new. Like I need something else. I need to find something else. So I started hearing about all this Amazon stuff and I knew Brian was doing it as well. Brian had started something and he was having success and they’ve sort of put up content about how to help people do that. And I saw what he was doing with his company at the time and I was thinking you know I could do this too like I’ve been in the Internet came for a while. Been in the trenches I know how this works. But number one I don’t want to do it alone because most of my business is private that were completely solopreneurial efforts. I had maybe a few sort of contractors and stuff but it was me at the helm and there was no one really else in it with me and that contributed to the loneliness as well. So I wanted to do something new. I wanted to do something that I believe them and was passionate about and I didn’t want to do it alone. So I thought like health supplements. I’ve always been super into health and wellness. I want to put good supplements. There’s so much BS out there with people making false claims and ___ claims that really bothered me on a deep level. And I thought to myself, I can put out great products. I believe I can market them better than the competition. I can have a better brand than the competition I can do things right and really make a difference. So that was outside that but I didn’t want to do it alone. And that kind of led me to searching for a partner. I called Kevin at the time who I didn’t know super well who kind of been loosely involved in different things but he was also really super hungry driven guy and the Internet came and I called him and that was really the first step but there was no oh let’s build a huge team let’s get an office in Vancouver. I was still in the mindset of I still like my freedom. I don’t want to be locked into an office. I was kind of anti office anti 9 to 5 and I was still that wasn’t part of the game plan, Danny. It was like find a partner, sell products, build a brand that I believe in and it started from that. It wasn’t until a year later or I would say year and a half when we had amazing success to what we were doing so far because I was back and forth through Thailand. Kevin was in Calgary and we realized we have a decision to make. We can go this sort of lifestyle business, have our freedom direction or we can go all in, build a team, build an amazing culture, build you know a group of people that believe in the mission and really share the values of health and wellness. And we chose the latter. So that’s kind of everything in a nutshell there. So to answer your question in one sentence. No. It wasn’t an intentional decision from the beginning to like build an office and build a huge team.

[00:12:11] Yeah I mean that makes perfect sense. Like how. That’s a pretty scary big decision to make right. Like hiring a bunch of people especially going from that total opposite mindset of like hey I’m a solo for nerd you know like and I can make all this money and live on a beach and work two hours a day or whatever it is to that you know. That’s a big decision to make. Was that a scary decision? And you know what kind of guidance did you go try to find for something like that because at that time you probably no experience hiring or like how to build a company like that in the first place. But obviously now you’ve been very successful with that. So what was that whole process like?

[00:12:50] For me personally I mean I’ve never run my own company where I was hiring people. But I had experience working in management in previous positions. I had managed teams. I had dealt with the hiring process even though it wasn’t my company. So there was some experience there and we have achieved a decent level of success. I mean we were already doing over a million dollars a year in sales. I don’t remember the exact amount but we’re definitely a million dollars a year in sales with myself Kevin and some remote freelance contractors. It wasn’t just Kevin and I at that point. We had some freelancers involved and yeah there was definitely it was like I would clearly remember making the decision with Kevin and I was like yeah like let’s do this. We’re going to go all in. Let’s do the culture right. Get the workplace right. And I said from the beginning, I want to work in a workplace that inspires me as a founder and I want to create an inspiring workplace for others. So we didn’t go out it was like let’s just get a 9 to 5 and throw some people in there and like you know now it’s like this office which no one wants to go to. I wanted it to be the place that I wanted to go to work, the people we hired wanted to go to work. So that was intentional in that sense and with that came offering them freedom because as an entrepreneur I still like to travel. I was in Costa Rica for most of March. I’m back for the summer now here in Vancouver because I like to enjoy the summers here but once winter hits, I’d like to kind of take off and probably going to Asia in October and November like I said. So I still have the freedom I have. We all have the freedom at Nested Naturals. It’s something I take pride in providing our people that autonomy and that freedom. But there’s been some learning experiences as part of that too. We didn’t go into this knowing everything but I just think going into it with the right mindset, I definitely looked up to a lot of companies that are doing it right. Like a lot of the Silicon Valley companies, Airbnb that put so much importance on values and culture. Like definitely studying them and you know watch Brian Chesky, the CEO do his talks on the importance of culture and got some inspiration and some juice from that to really kind of hit the ground running. But EQ leadership management has always been an interest of mine to a degree. It’s always something I’ve studied kind of on the side and dealing with people because I believe that’s such an important skill. It’s especially if you’re making that transition into building a team. So it was kind of this just organic bringing things together and just going with it like taking that next step and being courageous. That’s really my long-winded answer to that. I don’t know if that does answer the question for you?

[00:15:37] Yeah well I mean that’s the courage you built up from years of snowboarding you know. Hurling yourself downhill and it’s awesome man. So yeah I mean the way that you’ve been building teams has been pretty inspiring for me to see to like I know a few things that you’re doing with your team locally like you have a meditation room in your office and an unlimited vacation policy and stuff like that so maybe you just want to talk briefly about some of the stuff you’re really proud of what you’ve created with your team.

[00:16:07] Yeah we have. We have a boardroom. We had a b oardroom with bean bags. We had to reshuffle some things with the renovation but we do have meditation in the mornings. It’s not mandatory but we do offer that space for people to have some reading and meditation time and I’m just proud of it. What I take an enormous amount of pride in is offering a position to someone offering a job to someone who is maybe coming out of an office culture that’s not inspiring. They’re coming out of an office culture that really just killed their spirit on a deep level like to the point where you know they’re obviously looking for a job. They may be forced to just look for something else because it’s so painful to go over to their previous position. And I take a lot of pride in offering a workplace to people that really activates them on a deep level like that really invigorates them and inspires them and really gets that innate enthusiasm to come forth that I think we all have within us. We just need the right environment to cater to that and foster that. The unlimited vacation policy. Again, that was something you know Richard Branson I know does that with his companies. Other Silicon Valley companies do that that I’m aware of. And the real thing behind that is it’s giving people the autonomy to dictate their own schedule giving them the autonomy to if they want to take time off like we’re treating them as independent agents so to speak. They’re not an employee that we have to control but they can take time off. They can go travel somewhere. But in this day and age you can take your work with you. Do you know what I mean? So if you want to go travel to Europe for a month or two. Great. But we expect you to be getting the job done as well. You know you have a job to do. We’ve hired you to do that. We expect you to get that done and we give you the freedom to get that done on your terms. We also have you know very detailed KPIs, key performance indicators in place and we definitely have accountability in place because people here have unlimited vacation time. Oh it’s just a free for all. Everyone’s taking time off like is any work getting done Jeremy? Yes. Work’s getting done. We have very clear goals. We have very clear KPIs for people. But it’s really about creating an environment where they have the freedom to get to those results on their terms because I like to go to Costa Rica and surf for a month. But you know I’m out surfing for two hours max. You know. As you know surfing is an intense endeavor and it’s not like I’m surfing all day and just lying on the beach. That’s not my style. I would even want to do that. But I go and I have my surf. I come back to the laptop and ready to go. I’m basically working in Costa Rica in just a different atmosphere and that’s what we want to provide other people. I don’t want to be the kind of boss who’s like in Costa Rica surfing and working and everyone’s locked into the office 9:00 to 5:00 thinking What the fuck. Like resenting me being gone like we want to give them that freedom as well. That’s really what it’s all about at the end of the day.

[00:19:09] Totally Well I’ll definitely be following you as you grow this company because it’s very inspirational the way you’re doing it man. Very inspirational. So I just want to get briefly into a bit of Amazon kind of strategy stuff here. So I mean you can’t really build a 10 million dollar your company without having some kind of repeat customers. Right. So do you have any data on like what percentage of your revenue comes from repeat customers. And then what kind of tactics you’re using to get those repeat customers and keep them happy.

[00:19:39] That’s a great question and it’s sad for me to say. But selling on Amazon I know your audience is. That’s through a lot of your audience. Selling on Amazon, it’s Amazon’s data, right. It’s Amazon’s customer. If you can’t get all the data that you want and we’ve dealt with the softwares that are out there that are available. There are some that give you very rudimentary, very crude data, very basic data on your customers but it can be difficult to really drill it down to who that repeat customer is. We are currently objective. Our company now is potentially creating our own. We had gotten a developer. We had one of our head guy. He’s our brand manager but he does coding and programming for us as well. We got him on that project but then we heard that there is a well-known software out there that is going to be adding that data. So we’re kind of waiting on him to do a beta release. So, Danny, I hate to say like we don’t have nearly enough data on our customers as I would like. We take what we’re given. We do get sort of top customer lists and we try to do some outreach to them but it’s not close where I want it to be right now. So that’s where we’re at. That’s my honest answer to that question.

[00:20:58] Yeah it’s part of the give and take of selling on Amazon right. It is Amazon’s customers it’s not your customer to market to you whenever you like and do all this other stuff.

[00:21:06] They’re very restricted. It’s Amazon’s playground. You have very limited follow up. Sometimes your follow up doesn’t even get to everyone because people can switch it off. Now that’s just the reality that we live in. I mean it’s a level playing field and you just have to deal with it. But we’re definitely taking very seriously the data on our customers and trying to get more of it the best we can because it’s so important.

[00:21:29] Yeah no doubt. I mean just from a moral high level strategy for Amazon’s success. I see a lot of people going wrong. They launch maybe one or two products and then they just focus so much on trying to fix the products that are not doing well and maybe trying to squeeze the last five or 10 percent out of current listings as opposed to just launching new products. So what is your personal opinion on that? Is it like how much your resources do you put toward just launching new products and getting new stuff to market versus trying to optimize what’s there and like you know fix stuff?

[00:22:02] I’d like to say we’ve gone through different areas with our company, different chapters so to speak. We went through an era last year where it was all product launch. I was like guys like let’s just get product sell as fast as possible. We have the team to do it. We have the resource to do it like go go go. And that’s kind of my personality. That’s my style like I’ll get in a certain mindframe. It’s like you know pedal to the floor and let’s do it. But I realized and we realized as a team we were pretty on products too fast. And I like to phrase it as we hold these unnurtured babies out there. It’s like get the products out get the products out but then we weren’t giving them the attention and we were we weren’t giving them what they needed to really grow and blossom and really have a successful launch that we wanted and really get that traction and that momentum that we needed. So we pivoted and said okay let’s slow the product launches and let’s actually nurture these babies and give them the attention they need. And I believe we are now at the end of that era of kind of nurturing products and getting the systems in place to really take them to market aggressively, properly, get that traction and get that momentum from the beginning and we’re still ironing notes and final kinks there. But I believe we’re kind of on the end of that sort of timeline and once we get that stuff corrected and we get the good systems in place to really take products to market strongly and efficiently and effectively, then we’re going to flip the switch back on to during product launches. So again, on a macro level, I can tell you that running this company for the last few years it’s like there are season. There’s an ebb and flow you know. You go too far in one direction you realize okay guys we’ve got to take the pedal off a bit and kind of focus on this over here. Then you come over here and say Okay guys really like in this area and it’s just kind of the zigzag this ebb and flow. That’s been my sort of lesson as an entrepreneur in this journey. And you know I embrace that. I just think that’s part of running a business and growing a business. You’re always kind of looking at where there’s vulnerabilities and where you’re neglecting areas and you put a tension there and then a new area of neglect comes up and you put attention there. It’s just this constant sort of ebb and flow of things.

[00:24:20] I love your analogy of the babies because now picturing is like OK so like you have all these babies and now there’s a bunch of babies running around. You’re going to take care of all the babies right?

[00:24:28] You’re gonna nurture them. You’re gonna ___ right. You need them to be healthy. Not malnourished so to speak.

[00:24:36] You got to hire some nannies got to deal with them. Alright, so the next thing that I want to jump into you is correct me if I’m wrong here but there’s this there’s this Japanese word called Kaizen which translates loosely to something like continual improvement. And that’s just something that I see you seem to apply that to every aspect of your life as far as you know personal development and optimization and fun and then also of course in the business mindset too. In what ways do you practice that in your personal life?

[00:25:10] Yeah. It’s a constant thing for me, Danny. It’s like I mean even looking at the past two months of my life like I’m so big in the health and wellness and I know deep down the importance of taking care of your body exercising regularly. But I still fall off. I still slip. I mean after my surfing trip in March coming back in April, I wasn’t really keeping the workouts up. You know I was like sleeping on the gym. I was getting out here and there but I started to really feel it. And again it’s like the analogy of my business. Your life I think runs in seasons as well. Like sometimes there’s a season that like knows to the grindstone you know driven push push push like in a certain area business as an example and then you realize well like my health’s being a bit neglected here. I got to come back and focus on what’s important. So I’m always like analyzing my life and I feel like my self-awareness, it’s not perfect but I feel like I’m very self-aware as far as where I’m not what my body needs or what’s needed in the business. Like just having kind of an awareness of all areas of my life. And I’m always taking inventory. I’m always analyzing them and of course always trying to improve them. So to answer your question that’s a huge huge important area of my life and I’m always trying to be my best and bring my best every day. But I also have big goals and big dreams and sometimes that trust is in balance and it’s just this constant dance.

[00:26:45] How do you gain that self-awareness? How you how you become self-aware like that in the first place. Do you do it like some kind of meditation practice or some kind of regular journaling where you go and look at this kind of stuff or is it just more intuitive when you just realize?

[00:26:59] You know meditation is a great point. I’ve gone through points in my life where I meditate very regularly and then I don’t do it for months and I’ve just started doing it again in the last few weeks. And I know the benefits. Deep down I know the benefits. I can feel the benefits but it’s amazing how we just kind of fall off where other priorities come in place. But as far as how we get self-awareness, I don’t know if I have a specific answer to that, Danny. I just think it’s like life experience and just asking questions how do I feel right now. Like how do I feel right now. You know I feel very good. I’m following a protocol which I kind of preach to others which is try and sweat once a day. If you’re not sweating once a day, I believe that’s just a good gauge because sweating you know you’re detoxing. It means your heart rate is increasing. Your circulation is increasing. You’re getting exercise. I think it’s just a good gauge of how to measure like did you get your exercise in today. So I went for a run this morning. I feel great. I haven’t eaten yet today but I do intermittent fasting. It’s a little bit later than normal that I go without eating. But I know the benefits of fasting. I know how it helps me. It really just experimentation. I used to be one of those guys that is like get up and eat your high protein meal right away. Eat every three hours right until you go to bed or you’re going to like lose muscle right. Like I used to buy into that philosophy.

[00:28:26] Yeah. Muscles are going to atrophy. Two hours without food and my muscles are going to shrink.

[00:28:29] Two hours without protein like you’re in starvation mode like it’s over. And it’s really that doesn’t work for me. Maybe it works for other people. But I was tired. I was sluggish. I was not sleeping well. I wake up and eat this big meal and then two hours later like I want a nap because the digestion is such an intense process for yourself. But it’s just like OK intermittent fasting is intermittent fasting concept came around and it came up and I’m like that sounds cool like I want to try that. And I tried that and felt amazing. So it’s like I think developing self-awareness like this is just coming to me now. It comes from just experimentation. OK. I know that getting up and eating a high protein meal doesn’t work for me. I know that eating right before I go to bed doesn’t work for me. I tried this intermittent fasting thing. I feel amazing. I feel clear. I have high energy. I have mental clarity. I know that getting up every day or sweating once a day works for me. I know that not doing that doesn’t work for me. So it’s just this constant like taking lessons, experimenting and really adopting those lessons of your life and always reminding yourself of how important things are. Because everyone slips. I slip. I’m very hard on myself. I have a very high standard for myself for the people around me. But I’m not perfect. And you want to go easy on yourself. You don’t want to be too hard on yourself or you’ll burn out. That’s a whole other tangent I could go on but I think self-awareness, Danny, try experimenting, trying things seeing what works for you and knowing what really you need to be at your optimum.

[00:30:04] Yeah I had a really similar experience with intermittent fasting too. Exact same thing. Like I’ve been doing it for a year and a half solid now and it’s one of the best things I’ve ever done from my energy.

[00:30:14] Yeah you look glean. You look good.

[00:30:16] Totally yeah I feel healthier than I ever have for sure. And I was the same thing. I used to load up like carbs you know. You read all the stuff. You just got to load up with tons of carbs and that’s how you keep your energy. But then after lunch every single day, I feel like I want to fall asleep. You know just get back to work and was like Oh jeez I’m like totally done right. But yeah I’ve been going on that for a year and a half like the whole bulletproof coffee thing in the morning like how do you do your intermittent fasting?

[00:30:44] I’m not a coffee drinker and I’m sad to say I’ve never tried bulletproof coffee. I’ve wanted to but it’s just one of those things I haven’t done. But I don’t drink coffee in general. I do just the conventional 16-hour fasting window, 8-hour eating window. Sometimes it’s even shorter like getting them you know it’s almost it’s going to be 3:00 by the time I’m out of here at least. I haven’t eaten yet today but I’ll probably eat all my calories today within five hours. So that’s a 5-hour operating window and then that is a 19-hour fasting window around that. So I’m just drinking water during the fasting period. I’m not drinking coffee which some people do or you know I know Tim Ferriss is big and like ketones and like taking ketone supplements. I just do it you know pure and simple and that’s my style like water for the fasting period. And then just eating whole foods clean whole foods during the eating window. And I also want to say to that I do experiment with just fasting for a whole day. I haven’t done that in a while but it’s something I’ll bring back with once a month where I just fast for 36 hours essentially so I’ll eat my last meal in an evening. I’ll have the full sleep. I’ll have the full day and then another full sleep. So it equals about a 36-hour fast. And I’m just drinking water for that period.

[00:32:03] Yes. Really interesting to experiment with right. I’ve done two, three-day fast which is kind of like a cheater fast. It’s like I will be having MCT oil like kind of one tablespoon to replace.

[00:32:15] That’s a Tim Ferriss style. The ketones like getting the ketone they’re keeping the fats up or whatever.

[00:32:19] Yeah I think I actually took down from Tim Ferriss there. But I mean that is amazing. I definitely recommend experimenting with it like do some education on that first guys like this is you know you might want to make sure your body is getting the right stuff and you’re drinking water and all that stuff.

[00:32:33] And some people have blood sugar issues. Maybe fasting doesn’t work for them. Again you have to experiment for yourself. Everyone is unique right. But what works for you, you just got to discover that and I’m curious. So three days just taking MCT Oil for those three days and water? Is that it?

[00:32:52] Yeah the only other thing is Himalayan sea salt. So I will add a few points throughout the day to have some salt just to replenish the salt because you drink bunch of water and everything like that but that’s it. It’s just MCT oil. So three tablespoons per day. One like in place of breakfast, lunch and dinner and just salts and that’s it. You go into like a really deep state of ketosis when you do that.

[00:33:16] I want to get some more info on that for me because that’s I’ve been exploring that but I haven’t tried that yet. I’d be interested in trying that style.

[00:33:22] It’s really interesting and probably half the audience now thinks we’re both crazy people but I mean slowly we’re becoming less crazy. This is becoming more normal. I swear to it.

[00:33:30] But look like there’s so many scientific documented benefits on fasting like the benefits are undeniable. The science is in. Check it out. I mean the digestive benefits, detox you know, the mental clarity and you know I’m not going to get into it now. There’s a ton of research out there that you can find.

[00:33:50] I will totally recommend. So Jeremy, the last thing I want to talk about here is I saw you speak at capitalism conference back in December. You gave a great speech there. You’re really talented public speaker by the way. But you’re starting to take on more speaking things and kind of building a bit of a following there. So like what kind of message do you really want to bring to people or what do you want to really share with people through speaking and all that stuff that you’re working on here?

[00:34:19] I’ve always had an interest in speaking and I’ve been working on like presentation skills and public speaking for many years and I’ve always wanted to start a YouTube channel but it was just never the right time you know. It’s like there’s always an excuse and I was focused on other initiatives. But last year, I said to myself fuck it. Like it’s now or never. I just flicked on the camera and started talking and I really going to every video at least in the beginning stages. I went into every video what would I want to tell myself that the 10 to 15 year younger self of me you know like 10 to 15 years ago. What would I want to tell him if I could go back in time? And I just started doing videos with that mindset and just putting content out just to my own Facebook you know personal Facebook and the feedback I was getting was good and I really enjoyed. I’m passionate about it. So I have a YouTube channel. I’ve started taking it more seriously and looking more at strategy because again I was just throwing videos up. I wasn’t even promoting them. I wasn’t even doing research on keyword ideas because at the end of the day YouTube is search engine and you need to be ranking for keywords if you’re going to grow your audience and get views. So I’m taking it a bit more seriously now. That’s the objective. But right now, Danny, it’s just a passion side thing. I’m really not doing it with an income objective. If I get more speaking opportunities, that excites me. Those speaking opportunities could maybe lead to paid stuff but I’m not needing an income. Nested Naturals is my business side of things and I’m just doing it purely out of passion at this point. It’s create about ___. I think that’s a great place to come from when you’re doing something you know to not have that desperate need of like it has to end up in a certain result. It’s just a good outlet for me. It’s good therapy.

[00:36:11] No doubt. I love the whole like serendipity aspect of it. Right. And like you just are such a knowledgeable person that can provide so much value in such an authentic way that I think that serendipitous aspect is going to bring you some really interesting places. I’ve no doubt that Jeremy. Well man it has been an absolute pleasure having you on the podcast. I know everyone is going to be super excited about this episode so thanks for coming out and sharing all this value with us.

[00:36:37] Glad to be here. I hope we can give your audience some value. Talk soon guys. Take care.

[00:36:42] Excellent. And if you guys want to see the notes on this episode, we have a full transcription. We’re going to have any of the links the stuffs we’re talking about on here. Maybe some of that ketone stuff. You want to check out Jeremy’s company, Nested Naturals. We have links to that. That will be on ActualizeFreedom.com/17. So thanks for joining us guys and we’ll see you next time.

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