Amazon Ads Strategies for 2019 with Liz Adamson

  • 1:12 - New additions to the Amazon Ads platform.
  • 2:26 - Who has access to these new additions?
  • 3:36 - Other additions that may not be available to everyone yet.
  • 7:29 - Targeted advertising.
  • 8:24 - Can you see if your competitors are using programmatic display ads?
  • 9:31 - Having your ads show up on specific ASINs.
  • 16:56 - Is it always best practice to target your “weakest” competitor?
  • 21:18 - Sponsored products/keyword advertisement best practices in 2019.
  • 25:13 - Tools and methods Liz recommends for keyword research.
  • 26:28 - Recommendations for methods on bid adjustments.
  • 28:49 - Does Liz use software for programmatic bid adjustments?
  • 31:26 - Which bid adjustment software(s) does Liz use, and what are the specific inputs placed into the software?
  • 35:16 - How does Liz keep track of all the details of her advertising campaigns?
  • 37:19 - What type of mindset and procedures does Liz use to keep up testing and tweaking her ad campaigns?
  • 39:27 - Where to find Liz online.

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