Young entrepreneur Casey Gauss shares his in-depth knowledge about the micro and macro data operations on Amazon. As founder and CEO of Viral Launch, a company aimed at providing entrepreneurs with the insight, tools, and partnerships needed for lasting success, Casey often launches hundreds of products daily. Take this opportunity to learn from one of the most experienced Amazon gurus out there today!
1:46 – Casey’s experience transitioning from a small company into large business
2:51 – Casey’s Youtube channel
4:01 – Witnessing large scale Amazon changes from the inside
11:37 – What precautions should new Amazon sellers take in regards to promotions?
15:25 – What to expect running a new PPC campaign
20:20 – How long does it reasonably take to get a profitable campaign set up?
22.40 – Amazon PPC metrics
26:26 – The effects of black hat tactics on conversion rates
28:08 – Casey’s predictions for near-future changes on Amazon
40:00 – Where to find Casey online