Video marketing can be a minefield, especially for newcomers. Without knowledge of what to shoot for, you can deplete your bankroll real fast with botched video advertisement implementation. Video marketing expert Rick Cesari joins us today to help us defuse some of those mines commonly stumbled onto in the field.
1:28 – Video’s position in advertising today
4:32 – Specifics of Content Samurai
5:41 – What type of videos should Amazon sellers be focusing to practically promote their business?
8:21 – The importance of text captions
12:28 – Creating video content with a specific objective
21.24 – Tips for making videos more engaging
26:23 – Good books and resources to solidify your marketing fundamentals
31:17 – Methods for getting more value out of one video
32:59 – Best platform (after Amazon) to focus on video marketing for
36:11 – Rick’s new book, Video Persuasion
Video Persuasion book – https://www.amazon.com/Video-Persuasion-Everything-Effective-Testimonial/dp/0578500469
Content Samurai – https://www.contentsamurai.com/