Amazon listing optimization expert and founder of PickFU John Li joins us today on Actualize Freedom. In this episode, John elucidates the importance of split testing in regards to your ecommerce store’s optimization process. We’ll get into the hard details regarding split testing, how to implement it properly and how you can derive the most value out of your feedback.
0:49 – What was John’s first business?
2:14 – A pivotal failure
3:14 – Why John chose to have and keep his cofounder
4:41 – Why John created PickFU
6:39 – Primary use cases for PickFU in ecommerce
11:39 – 2nd and 3rd most important aspects of an Amazon listing
13:11 – Brand testing
15:51 – How John gets use out of PickFU for his own business
18:08 – Future plans for PickFU
21:55 – Where to begin optimizing your listings
23:36 – Where to find John online
Exclusive Actualize Freedom coupon for PickFU – pickfu.com/actualizefreedom
John’s email – firstname.lastname@example.org