Ep 65 – John Li – Amazon Shopper Surveys to Maximize Conversions

Amazon listing optimization expert and founder of PickFU John Li joins us today on Actualize Freedom. In this episode, John elucidates the importance of split testing in regards to your ecommerce store’s optimization process. We’ll get into the hard details regarding split testing, how to implement it properly and how you can derive the most value out of your feedback.

0:49 – What was John’s first business?

2:14 – A pivotal failure

3:14 – Why John chose to have and keep his cofounder

4:41 – Why John created PickFU

6:39 – Primary use cases for PickFU in ecommerce

11:39 –  2nd and 3rd most important aspects of an Amazon listing

13:11 – Brand testing

15:51 – How John gets use out of PickFU for his own business

18:08 – Future plans for PickFU

21:55 – Where to begin optimizing your listings

23:36 – Where to find John online

Links/Resources

Exclusive Actualize Freedom coupon for PickFU – pickfu.com/actualizefreedom

John’s email – john@pickfu.com

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