Starting an Amazon business is often daunting, presenting tasks and learning curves which may seem insurmountable, scaring many new sellers off. Of the ones that make it through that initial stage, most don’t realize the brand new set of tasks and learning curves that come with substantial growth. Join us today with 8-figure Amazon seller Fernando Cruz as he details his Amazon journey, particularly after the growth phase. His vast experience easily can save you innumerable amounts of time and headaches! 2:20 – How does an 8-figure seller conduct product research? 6:12 – Coordinating proper margin calculation. 8:46 – What product launch methods are most effective with current Amazon algorithms and protocols? 10:30 – How Fernando is managing product rebates. 12:18 – Calculating rebates versus discounts/giveaways. 14:46 – Fernando’s strategy for managing inventory. 17:34 – Strategies for effectively outsourcing employees. 26:14 – How Fernando communicates with his team of outsourced help. 29:44 – In what ways has Manychat benefited Fernando’s business? 31:14 – What does a typical work day for Fernando look like? 33:07 – Fernando’s predictions for Amazon ecommerce for the next year. 36:24 – Pixelfy.me 38:35 – Where to find Fernando online.
Every product or service requires a unique advertising plan and method of execution. Additionally, each of these plans needs to be updated and tweaked as time goes on and the Amazon climate continues to evolve. These processes can be overwhelming even for seasoned sellers. Take this opportunity to let Amazon Ads expert Liz Adamson’s knowledge and experience help you get your business that crucial boost in exposure to make your products and services thrive! 1:12 – New additions to the Amazon Ads platform. 2:26 – Who has access to these new additions? 3:36 – Other additions that may not be available to everyone yet. 7:29 – Targeted advertising. 8:24 – Can you see if your competitors are using programmatic display ads? 9:31 – Having your ads show up on specific ASINs. 16:56 – Is it always best practice to target your “weakest” competitor? 21:18 – Sponsored products/keyword advertisement best practices in 2019. 25:13 – Tools and methods Liz recommends for keyword research. 26:28 – Recommendations for methods on bid adjustments. 28:49 – Does Liz use software for programmatic bid adjustments? 31:26 – Which bid adjustment software(s) does Liz use, and what are the specific inputs placed into the software? 35:16 – How does Liz keep track of all the details of her advertising campaigns? 37:19 – What type of mindset and procedures does Liz use to keep up testing and tweaking her ad campaigns? 39:27 – Where to find Liz online.
Many new or aspiring Amazon sellers aren’t aware of the integral number crunches that are so essential to a successful business. Let Brittany’s expertise give you a head start on those unsexy yet crucial bureaucratic elements of running your Amazon business. 1:39 – Quantifying and designating funds properly on Amazon. 6:56 – Recognizing the bigger picture of your profits and expenses. 11:11 – Accounting tips for new or newer sellers. 13:59 – Cash flow management and sales projections. 18:08 – Time/inventory management for spreadsheet beginners and intermediates. 23:21 – Recording and reporting revenue properly/dodging the long reach of the IRS. 28:28 – The murky waters of cross-territory sales taxes. 34:08 – The cost of tax registration across multiple states, and what Brittany recommends as the minimum threshold for reporting revenue across those individual states. 38:05 – Where to find Brittany online.
In this episode we interview 7 figure Amazon seller and digital nomad Alex Huditan. Alex shares in depth details about his methods to success as well as some important lessons he’s learned in this past 5 years. The present operations climate at Amazon is not very user friendly for newcomers. Let Alex’s experience and expertise help you put your new business on the right path. 1:50 – Alex’s experience getting into Amazon sales 5 years ago 3:46 – Things Alex did to properly build up his business to where it is today 6:22 – How Alex handled product pictures on Amazon? 8:02 – Alex’s view on not-entirely-honest tactics to get good reviews 11:04 – One more integral thing Alex did to contribute to his business’ growth 12:35 – How Alex dealt with handing over management responsibilities for his company 15:37 – How Alex decided on a work/life balance which fit both his ambitions and desire for personal time 17:40 – A mistake Alex made with his business that made for an invaluable learning experience 20:48 – Mistakes Alex made in the product ranking/product launch categories 23:39 – Present trends in Amazon that cause sellers to struggle 28:17 – Power of the long term mindset 29:44 – Alex’s latest project 33:36 – Where to find Alex online